Using Video To Grow Your Business

Social media influencer and top agent out of the Los Angeles South Bay market, Taya DiCarlo has grown her business by over 253% in just 2 years.

What does she credit for that?

Video.

Tune in to hear Tay’s 2-Cents, which is also the name of her video segments, on how you can pattern after her and experience video growth by embracing video marketing.

FULL AUDIO TRANSCRIPTION: 

Justin Stoddart
So the big question is this. How do we those of us in the real estate industry with crazy amounts of ambition? How do we think bigger than the building of our own empires? How do we simultaneously see success and significance, income and impact? My name is Justin Stoddart, and this is the Think Bigger Real Estate Show. Welcome back to The think bigger real estate Show. I’m your host, Justin Stoddart, thrilled to bring onto the show today, Taya decarlo. She has grown her business by 253%. Just in the past two years, he credits much of that to video. Today, we’re unlocking the secrets on how you can do that, as well in your business, get over all the things that are keeping you from really succeeding in that space. Before I go there. Let me remind you that inside of the think bigger Real Estate Group on Facebook, it’s a mastermind. It’s where you get to go deeper on these topics and engage in the conversation, not just be listening. so thrilled to have you in there again, search, think bigger Real Estate Group on Facebook, back to today’s guest tell you what a privilege to have you here. Thank you for spending some time with us today on the Think Bigger Real Estate Show.

Taya DiCarlo
You’re welcome. Thank you for having me. Are you kidding me? I’m always humbled and honored when when people ask me to contribute. And that’s really what what fills my cup is paying it for, you know, giving people some wisdom that I’ve acquired.

Justin Stoddart
You know, I love that it was just just recently that you were asked by Tom Ferry to be part of his big events. What was the biggest takeaway from that event? Obviously, there are a lot of people that took takeaways from you from that event. But you being on that massive platform, that massive stage, what did you walk away gaining from that?

Taya DiCarlo
Um, I think that one big thing was I was that much closer to overcoming my imposter syndrome, which many of us encounter in life. And if you’re not familiar, Google it. imposter syndrome is when you get success in something and the first thing you do is go, Oh, well, I’m just lucky. Or Oh, you know, I this happened. And I’m not really worthy. I’m not really deserving. And being up on stage, and being able to share, the success that I’ve accumulated over the last two years specifically, was very validating for me. But my biggest takeaway from that event was to go even bigger on video. Because it wasn’t that long ago that my coach Jason fantana told me in January of 2020, which was not that long ago, he’s like, Hey, you need to do a weekly show, you need to start you know, you sell luxury real estate, your videos need to emulate the level of your selling. And so how I did exactly what he told me to do, and look what happened to my business. And so that’s where my biggest takeaway was, okay, you’re on the right track, you need to scale, you need to get more organized, and you need to go even bigger on video, meaning I’m just going to keep being consistent. And my next big venture my objective for 2022 is YouTube.

Justin Stoddart
Amazing. Let me go back to an area that I think everybody has faced at some point. Who am I to be on video, right? Who am I to be the authority, this imposter syndrome? I want to dig into that a little bit. Because I think we can talk about the tactics all day long, how to lead like, like, how to set the lighting, how to set up the, you know, the technology, that stuff, you can figure out really quickly or like you’re going to teach us you can outsource really quickly. Right? What keeps people I think, from even getting to that point, is the fact that they have this internal narrative that’s telling them like you’re not ready for that yet. You’re not talented enough, you’re not the right person yet. How did that show up? For for you? I mean, besides being on the big stage, right? And having that opportunity, kind of the Super Bowl of like real estate training. Right? Doing the deal. What What advice would you give to somebody who maybe doesn’t have that opportunity to be on that big stage to overcome that imposter syndrome? How would you coach somebody through that?

Taya DiCarlo
I would say number one, you got to know your shame. Like

Justin Stoddart
Either tell you broke up just a little bit. So I think what she was saying, feel free to interrupt me if you can hear this. But you actually have to know what you’re talking about. Right? Like, if you are an imposter, of course, you’re gonna feel imposter syndrome. I think that’s pretty pretty apparent. One thing that I tell people oftentimes and feel free as soon as your connection re re stabilizes here to grab the mic back from me, but I think it’s like important for us to not just spend time being great marketers. But spending time being great professionals, like we actually have to be good at what we do. And you can spend 2030 years in the business gaining that, or I think you can just be really diligent and being a student of the game. Figuring out, how am I going to gain expertise you don’t, you can condense down time. So oftentimes you have people who will say, Well, you’ve been in the business for 20 years. And that doesn’t necessarily matter, right? You think about somebody who has learned by being in any number of transactions over any longer period of time. And you can say, Okay, I’m going to go that route, I’m going to, I’m going to start being an expert, 20 years from now, or I’m going to be very diligent at being like a student of people who have been in the business for 20 years, like I’m going to, I’m going to go seek them out, I’m going to go listen to podcasts like this one, and listen to people like Taya, who can really teach me how to do this. Or I can, you know, listen to people on YouTube, again, looking for experience, looking for people in your office, looking for people in your community, I think you can be very intentional about not being an imposter by just being very, very intentional about learning about growing, and then about actually doing the business, right, actually doing the business. And not just sitting there doing it. Let’s get let’s get back to you there.

Taya DiCarlo
My God, how annoying was that? Sorry,

Justin Stoddart
you’re wrong. So hey, I filled in for you here a little bit. You said, like you actually have to know your bleep right? You actually have to know what you’re talking about. And so I and so I went on a little rant there talking about how often times people will say, well, you got to be in the business for 20 or 25 years, right? Or I said, Oh, you can be and or you can be very intentional about learning from people that have been in the business for 2025 years, right? Like, just spend the time to gain the expertise, and then apply it and do it. Right. It’s it’s you can actually condense down time by just being a rigorous student, a learner and curious, inquisitive professional, would you agree with that?

Taya DiCarlo
Absolutely. And I think there’s a common misunderstanding in real estate that like, you don’t have to work hard. Like, I feel like people who get and I’ve been coaching the agents on my team recently, they know they need to work hard. on them all the time. Look, what you need to do right now is you need to know your inventory. If you don’t have a deal in the pipeline, you need to go to brokers open, you need to know the inventory. So when you meet the client, you know what you’re talking about, the fastest way to overcome imposter syndrome is by soaking up all the knowledge, right? And there’s knowledge everywhere, there’s wall street journal articles, you can engage with keeping current matters. Like, you can literally start learning all of these different things in real time and be able to speak to it intelligently. And then you can lean on, like if someone who’s who’s not that new, or who’s new in the business and doesn’t have a lot of experience, you can look at the sales from your brokerage, you can rely on those sales, and then study the numbers, which is something that the top agents don’t even have time to do, by the way. And then all of a sudden, you’re looking like a pro, your confidence is boosted, and it comes through on camera.

Justin Stoddart
So if I have somebody listening to this right now who’s saying like, Well, that sounds great. Like, how do I have time for that, I’m going to be just really honest with people right? Now, you might need to turn Netflix off a little bit sooner at night, or replace some of this for your entertainment habits. And when I say turn off Netflix a little earlier, so you can go to bed earlier, so you can get up and spend an hour study in the market. Now, again, this is this is if you want to be a pro, right? This if you want to be a pro, like you start to exchange education for or sorry, yeah, you get rid of entertainment, reduce entertainment, and increase education. Like you said, we have the world at our fingertips of knowledge, there’s no shortage of people willing and able and handing you free knowledge to be an expert, it comes down to like you said you actually have to work for you actually have to be somebody who’s willing to pay the price to become that expert.

Taya DiCarlo
Yeah, cuz there’s, there’s being good on camera and being a talking head. And then there’s knowing what you’re talking about, right? And the power comes into play, when you actually know what you’re talking about. And you can perform in the deal in the transaction and in the realm of your business. And you can articulate that on camera, those those two, you literally get elevated to the next level. But in order to have that confidence, you have to put your reps in. It’s like It’s like someone being obese and saying like, I really want to lose a few pounds and I only go to the gym once a month. Or I only go like even once a week. you tighten everything up.

Justin Stoddart
Yeah, yeah. 100%. Right. People say they want something I say, Don’t tell me Show me. I’ll believe it when your life and the sacrifices you’re willing to make actually reflect the fact that you want it right at that point, I’ll believe you otherwise it’s just it’s hollow words. So good. So good to hear. Okay, so let’s move on now. So we’re talking about, of course, overcoming imposter syndrome, right? We’ve given some people some great tips on doing that. Next face again, you talked about kind of what you took away from this experience of video. Now you’re somebody who does a lot of video and you’re saying, I’m going to double down, I’m going to do even more, right? Yeah. What’s the mentality the rationale behind that? Like, you’re kind of like already doing a lot of videos. What what’s what causes you to say that what causes you to feel like, there’s a lot more opportunity when it comes to do a video?

Because I can tangibly say that 47% of my business in the last 12 months came from agent referrals through Instagram 47%, and I’ve closed $53 million worth of sales in 2021. alone. And then that year prior that your prior, it was 37,000,019% came from agent referrals. So from 19% to 47%. Only started doing tears two cents in March of 2020. So that just goes to show like, Oh my gosh, 12 months of consistency will change your life will literally change your life. So for me, I’m like, Okay, well, now I’m an authority. Now people are watching me now people I now I have the platform, I don’t want to let people down. Right? And it’s not about ego, it’s not about how I look or how I sound or whatever. It’s like, how can I deliver more value to people. So they’re getting ideas on how they can either grow their business or, or literally make more money, like, my whole thing is like, Look, money is not going to solve your problems. But it sure is how gives you more choices and more options in life, and you can help other people. And I have found that when my clients see me, as someone who can help make them more money, or expand their portfolio, or get them out of a pinch, or whatever it’s going to be they lean on me, and they trust me, there’s nothing more satisfying than being like on someone’s team to actually be of service.

Justin Stoddart
So a couple key points that I just have to highlight here today is absolutely brilliant. We just said a couple things that you just demonstrated, the fact is that you know your numbers, right professionals, again, going back to this concept, if you if you want to avoid imposter syndrome, then don’t be an imposter, like actually do the work to become a professional. What professionals do they know their numbers, you know exactly what your increased was, where your business is coming from. With a little bit of help, this doesn’t take a lot of time for you to really get to get clear on where your numbers are coming from. Right. The second thing that I that you that you said, Absolutely love, is it, it is going to be a price game moving forward if you don’t stand out and bring real value when you consider yourself as you do as a real estate adviser. And you’re a part of somebody’s team. And your goal is not just to sell a house, but to make them more money than anybody else can to increase their portfolio. It’s a different conversation, folks, it really is. It’s not like well, this agent and this agent who’s willing to do it for what price, because they’re both going to do the same things. Know your value proposition is different. When your value proposition is different. Price becomes totally irrelevant, because your fee gets dwarfed by the value that you bring to the table. Would you agree with that?

Taya DiCarlo
Absolutely. And in the last 24 months, I actually charge more than I ever have. Yeah, and which I used to be so nervous about the conversation around commission. And now I will because I’m coming from this place of abundance, and I want so badly to hold on to this feeling that I feel right now. Because I don’t ever want to come from that desperate, like thirsty phase that I was in for the vast majority of my career being like, well, I want you to work with me, and I gotta convince you to work with me. And no, no, now the people who are coming to me are like, I do you have time for me? Right? I’m like, Yes, I absolutely have time for you. And my fee is x, right? And instead of questioning me on my feet, they believe in my value they see me as the expert. And and when I ask people will where you know you can you know everybody in town, why did you choose me? Oh, well, I you know, I watch your videos. And like I really I hope you know I watched the episode about blah, blah, blah when it comes to commission and you get what you pay for and blah, blah, blah, like I’m going through it right now with a client about staging. He didn’t believe me about staging. And I told him, I said, Look, that’s a You don’t trust me right now. I feel that. And this is where I’m going to educate you on the process. And I said, but I work for you, you’re the decision maker. But if you’re hiring me, you’re hiring the to program. If you don’t want the Taya program, I’m happy to step down. And you can go work for somebody, you know, have somebody else work for you. If this if we’re not in alignment, I’m not going to switch gears and compromise my integrity and how I do things. Because you don’t trust me. I’d rather step down and have you work with someone else, right? And in that moment, it was like, oh, wow, she she’s not desperate to keep this deal together. Like No, because I know it’s going to cost me a lot more time and a lot more money to service this client. Right? So now he believes me. We’re getting new staging put in and he actually texted me He’s like, thank you so much for being honest with me. It’s like, Look, I’m not here to stroke anyone’s ego. I’m not here to tell you what you want to hear. I’m here to tell you the truth. That’s why you’re hiring me. And that’s a much more powerful mindset to come from whether it’s a $10 million deal. Or a $500,000 deal, people want the truth, I don’t care if someone’s going to Nordstrom and buying a pair of skinny jeans, like, you know, who knows what those are even style anymore. You know what I mean? Like, you want the person to give you the truth, always.

Justin Stoddart
So I’ve got to, I’ve got to point something else out here that that I think was was absolutely fabulous. So So think about this. And again, this is going back to the point of validating video and why people need to be doing more of it. If you had the ability to have a listing appointment that extended over several months, and prior to them ever signing the contract, you were able to just teach them everything that you know, like, it would be really hard for them to not say no to you, or sorry for them to say no to you. Because they’re like she knows so much, right. And typically in a listing appointment, you’ve got what maybe an hour to like, prove yourself that I’m the right person for the job. Right? What video gives you the ability to do is to have months if not years, of demonstrating the fact that Taya knows what she’s talking about, right of building that authority over time. Whereas nobody has the ability to go spend four months with someone to convince them that they should be the person that gets the you know that that gets the listing on their home. But through video, you have the ability to leverage the fact that literally clone yourself all over the internet to these people have the ability to watch you on their time, and get confident with the fact that you’re the person so that when you have those conversations saying, look, if you want to you get to this program, and they know what today’s program is they’ve been experiencing it for the past X number of months, how many videos we don’t know, episodes why I believe a good part of that is why you’re able to be so strong and say, No, this is the way we’re gonna do it. You hired me for a reason. This is the way that it goes, right? You hired me, not vice versa. And I just think that video plays so much into that because if you were a stranger they met 20 minutes ago even got a referral from a friend. It’s like, well, I don’t know if she’s right or not, I think it should be this way. But because you’ve demonstrated for such a long period of time, your expertise. Now they they trust, right?

Taya DiCarlo
Do you know what I tell people now when they they call me and they say oh, you know, I’ve got a friend of mine who’s looking to buy or sell. And they’re interviewing a couple agents. I literally say to them, you know what, before I even go on the meeting, I want you to send them and I share with them my contact card, which has my YouTube and my Twitter and my Instagram and my LinkedIn and everything. And I’m like, Look, give this to them. If they are if our personalities don’t jive, and they think I’m annoying, or they think I’m cheesy, or whatever they think I’d rather know upfront that we’re not going to be in alignment. And we just don’t work together. Right? Whereas then they’re like, oh, okay, and I’m like, Yeah, absolutely. Because they may meet with three people, and we may not be a personality fit. There are some people I will never convince them to work with me. And those are the people it’s an uphill battle. I’d rather focus on like my, my loyal likers, right, the people who I’m, I’m literally preaching to the choir, and I posted a video on tik tok recently, and it’s gotten like, a couple 100,000 views and people are re sharing it and doing duets with it. Because it’s resonating with them. And I basically say, look, people are going to talk crap about you. Right? You cannot convince everyone to love you. But the people who do love you, and love you a lot. And they’re going to be referring you to be those are the people you need to cater to and stop trying to appease the masses, you’re never going to win that battle ever. And people have said to me, Well, you know, a tail like, I get it. You’re great on video and like, I’m not you. I’ve never I’ve had I went to lunch with a top agent. She’s arguably one of the top agents in the country. Okay. And she goes, Well, you know, that’s you. I love watching your videos, and I’m a realtor. And she’s like, but I’m just not good on video. And I’m like, Well, if you actually did it, there’s a whole other audience out there for you. Like my audience is not your audience. Like and just because I’m good on video doesn’t mean you’re not good on video. Like, listen, you’re good at on a one on one appointment in person. So what if you just put that on camera? Yeah, people have a limited my.

Justin Stoddart
Are you there to? Oh, no, she’s teasing us again. She’s cutting out.

Taya DiCarlo
Holy shit. This is like leaving you on the edge. But people need to let go of that limited mindset. Like look at Glenda Baker. She’s 54 years old. She’s a grandmother. She has over half a million followers on tik tok. And that woman already had a successful business platform. And now look at her. She’s even more busy. She’s getting like, everyone in Atlanta, Georgia wants to do business with her right now if she would have given into the the you know, the notion that you know, she you know, she just she’s not going to be on camera. Where would her business be?

Justin Stoddart
Yeah, yeah, I’m like I’m in my 50s like, like who might be on tik tok right now with right 6 million likes on Tick tock, right? 486,000 followers, right? It’s, it’s so much of it is in our head, like the more that I am around some of the most successful people that But I’ve never met, right? So much of them say that’s in your head, I’ll ask you, I’ll be like, what do you think about this? They’ll be like that’s in your head that’s in your head that’s in your head. I actually did an Instagram post this morning where I said, People say to me, Justin, I guess like I already have so much going on. I don’t know, if I have time for this. And I’ll get to the bottom of it. Like, what do you mean enough time for it like, and when I really uncovered they’re like, well, I don’t know that I’m as talented as these other people. I get to know Glenda and all these people I said, Well, number one, they weren’t amazingly talented when they started go back and look at their first videos. overly confident like, that came with practice, guess what, everybody sucks when they start. be okay with that. Number two, this isn’t friggin American Idol, folks. This is not America’s Got Talent. You don’t have to be celebrity status talented, you have to be number one. knowledgeable, right. And number two, you got to be passionate people buy energy, they buy your confidence to solve their problems. So quit thinking that this is like a beauty pageant. And like I’ve got to juggle on stage or something like get over it. This is about real estate. You know, real estate, go be passionate about serving people. Like that’s what this is about.

Taya DiCarlo
I want to hold on to something you just said there. It’s not a beauty pageant. Look, there are some beautiful men and women in this world who sound like absolute crap. And don’t know a thing about anything. I don’t care how beautiful you are, or how sexy your voices if you’re not giving me value. I zoned out. I mean, look, that is the internet, the internet is full of beautiful faces. But if you’re not engaged and and there’s nothing in it for you. Next, scroll, scroll, scroll, scroll the moment and this is where, you know, people have asked me like, Where do you come up with your content? I’m like, I give the people what they want. Right? If I get asked a repetitive question all the time, like is staging really worth it.

Justin Stoddart
Hey there.

Taya DiCarlo
God, I’m gonna start swearing on this podcast, I’m going to drop the F bombs.

Justin Stoddart
up people ask about staging is where is where it cut? Yeah. So

Taya DiCarlo
basically, like if I get asked a repetitive question, where like one of them was like, oh, gosh, is staging worth it? I’m like, Well, of course that’s going to be my next tip is to sense video. Right? So you have to whether it’s a news article online that you disagree with. So maybe the Wall Street Wall Street Journal comes out and says, Millennials are not buying homes. I would be like, bullshit. They’re absolutely buying homes. They’re buying homes and droves. Right? And that’s the conversation. I want people to know, the best video that you can make, you need to ask yourself, Is this shareable content? Is this something that someone’s going to share with their friend go, Oh, you know, what? Did you know this? Wow, I didn’t know this, or I agree with this, or I disagree with this. Whatever it is, it needs to be shareable. If you’re just like, here’s me cute, sitting somewhere. And the caption is just very narcissistic. You can shoot all day long. But if there’s nothing in it for your audience, then why are you even putting it out there?

Justin Stoddart
You’re not a real estate model. Right? You are a real estate professional people hire you not because you’re cute. Hopefully, they hire you because they are needing your expertise. 100% love it. And I think you really answer the question here is like, where does it like? Where do I come up with content? Right? And you I think you answered it. Whenever someone asks you a question, if one person has a question, lots people have that question. So like, take answer the question of your client, go sit in your car, for your camera, put on your content calendar, this is what I’m gonna fill next to my video, which is I’m gonna answer that question for a lot of people. Because if one person has it, lots of people have it. You agree with that? Oh, absolutely.

Taya DiCarlo
I actually I send screenshots to my marketing coordinator. And I’m like, add this to the list. And in the days where I didn’t have a marketing coordinator, I just, you know, use good old Notes app on my phone. And I would write Oh, god, that’s a good one. And I would just have a laundry list of things. And here’s a tip for anyone else who doesn’t know, the key to having consistent content on the internet is content banking. So I sit down with my videographer once a month, and we shoot as many episodes as we can in one day. Because I sell real estate for a living, I don’t just do on camera stuff for a living, right? So I outsource everything to him. So we get in the studio, I have the ideas. I’m the content creator, and he is my director, right? So he’s the one who’s like, Okay, well then we’re gonna put it together like this, and we got the song and we’re gonna cut it and edit it, and we collaborate together. So at the end, he does the thumbnails for all my videos and everything. So that way he gets my vision, and we really jive well with one another. And I don’t ever have to worry about what my next piece of content is going to be. Because we’ve already banked it for the poll, man.

Justin Stoddart
I love it one day a month, folks one day a month. And something else you said he or she hires a professional isn’t it interesting how realtors like the one like acronym they probably like the least is Like fizbo for sale by owner, right? people that say I’m gonna do it myself, I can figure this out sure I could pay you but I don’t know that it’s worth it, I’m gonna do it myself. And then we go do all the crap ourselves, right? We try and be our own, like video fizbo? Like, did you have your head around that right away did that take a little of time for you to get comfortable saying like, I need to create a budget for this, one enough that I need to actually hire a pro,

Taya DiCarlo
it took me five years of denial. Five years, I mean, I want you guys to listen to this. Five years in 2015, I posted my first video on Instagram for for real estate, right? And I would make my videos on the fly, or I would just you know, with my, like, my phone and I would go out and I would then prop up my phone with some natural light. And, and I would make these videos and after a while people were like, okay, you know, like, this is great. She’s making these videos, and even it caught the attention of Tom Ferry and Jason fantana and whatnot. But it wasn’t until Jason said to me, he goes, you know, your videos are really cute. But they’re not polished and professional. And you’re selling million dollar properties. And I was like, oh, and he’s like, what are you gonna start spending some real money. And when I researched what real money was. So in the beginning, I’m full transparency, I was spending about $2,000 a month, and I made a home studio and I had a videographer come to my house. And I would upload it to a cloud and he would edit it. So the first like, dozen episodes of tears, two cents, are not as good as they are now. Right? But it was a starting point. And after I worked with that guy for a few months, I was like, this was good, but I can do better. And that’s when I hired Ricky and I doubled my budget. Right? So I spend anywhere between four and $5,000 a month on video.

Justin Stoddart
And go back and tell us the stats again, I probably because that this is because your willingness to spend more in the right areas, folks not saying just throw throw money away. But when you find something that works, you’re like I can I can do this. Then you committed more money to it? Well, I mean, eventually, like calculate the ROI on that right. Your referral business went from what percent of what percent of your business?

Taya DiCarlo
There we are, um, well, I will tell you this in 2019, I had zero agent referrals. Wow. Zero in 2020 19% of my 37 million came from agent referrals. And in 2021 47% of my already closed 53 million in sales have come from agent referrals.

Justin Stoddart
Almost half of your business was half your business. And these people are all finding you on video, right?

Taya DiCarlo
For the most part, without a doubt. I mean, there was one client last year we did $7 million worth of business she quote unquote, said I watched his two cents every time it’s out. And I’m like, I told my husband I was like, Look, it’s worth it. You know these bit and look, one video is not gonna make a difference. It’s the fact that now if I don’t post a video for a week, people are like, well, what’s what’s next, like what’s going on, and some videos are a complete Miss. But those Miss videos still get 3000 views. My good videos get like 6.2 1000 and that’s organic within one week. Like, it’s crazy. So good.

Justin Stoddart
It’s so good. Now how do you balance all this? Right? Let’s Let’s, people are like, Okay, this sounds amazing. But I got a family Taylor probably doesn’t have any other responsibilities. And being on video right now I know. Like, I know, we thought each other so I know that that’s not true, right? So how do you balance being a wife and a mom and all that sort of stuff?

Taya DiCarlo
I will start by saying balance is a myth. Right? Um, it’s it’s basically like a where you get you know, I believe in the power of one, right? You can only focus your attention on one thing at a time, but you can do it really quickly. Right? So I try my best that when I’m being a mom, I try and ignore everything else. Or when I’m being a realtor, I’m ignoring everything else. When I’m being a wife. It’s like when you’re trying to give a little bit to everything at the same time. You’re mediocre at everything. Right? So there are days where I feel like a bad mom. I’m just gonna say it. And there are days when I feel like I’m really crappy at my job. But at the end of the day, holistically I know that I’m going in the right direction. So I try I get there for everybody is to just have have grace with yourself. Don’t be so hard on yourself. Look, this life that we have is very short. I’m not going to go down the morbid rabbit hole but we are on rented time. We don’t know how much time we have and you have to make the best of it. So I’m I’m really all about maximizing my time as best as I can and not beating myself up because As a lot of times, people have a misconception that like, oh, gosh, I must be on social media all the time. Right? That’s simply not true. Um, and, look, I, I know there are some people out there who are stay at home moms and they love it, I just know that I would probably lose my mind. Like, I love my children. But I can’t be that all the time. And I also wouldn’t want to be just a career woman. Like, I’m a woman with a career, who also has a family. And I really love my family dearly. And I really, I hope that everybody listening right now, whether you’re a mom or a dad, that you know, you can, you can give and take, you know, there are going to be some days where you need to delegate more. And maybe you put someone else on your team as the point person, and you don’t have to be the the point person on that deal. Because it’s baseball season, right? It’s fall ball for the kids, and you want to be at all the games and you don’t want to miss one, that you have to make these conscious choices in life. And be okay with it. Because you cannot have it all. You can’t balance it all. Otherwise, you’re gonna end up disappointed.

Justin Stoddart
You can’t have it all, at least not all at once. Right?

That’s right. Just individually little.

Justin Stoddart
Be present wherever you’re at. Final question to add, I’m so grateful for your time has been magnificent. I know so many people are getting value from this. for years to come. Right? This is going to be heard and listen to what people are going to thank you reach out to you. So again, before I go to the final question, I just want to want to encourage everybody hear if you found any value in this, give us some love on social media and go find her on Instagram and Tiktok are her two favorite places. Go find her there also on YouTube, find Taylor’s two cents, watch it, learn from her what she’s doing. And always of course, remember that when you’re looking for a great agent to refer to out of the Los Angeles, South Bay market, reach out to us fantastic. So final question here is this you are a big thinker, right? You’re expanding your possibilities as we speak what do you what do you do on a regular basis to continue to grow yourself to continue to be a big thinker that’s the purpose of the show is help people to break through those glass ceilings and and think bigger so they go on to to be of greater impact and create a better life. So talk to us about maybe something that you do that regularly grows you

Taya DiCarlo
Oh my god, I love this question. You surprise me. I did not know this was coming. Um, I am all about self development. I love I love meditation. I love the book. The Miracle Morning was a really big eye opener for me. And I every time I feeling lost, I try and go back to that which the savers which is like silence affirmation, visualization, exercise, reading and scribing. Um, you know, though, if you haven’t read the Miracle Morning, you absolutely have to. I love audiobooks. Again. Sometimes I’m really busy, and I don’t have time for it. But whenever I’m feeling like lackluster, I go back to any of these books. Mel Robbins is one that she used to bug the hell out of me, probably because she was so confronting for me. But now I really do I want to read her, her high five book, I really want to read that. And I really like I try and surround myself with people who really Fill my cup. And even if that’s, you know, a celebrity that provides really great value online like Gary Vee, Mel Robbins, Tony Robbins, any of these people that have you press same, Tom bill you are, is that what it is for Impact Theory, all of that content, it’s like it sometimes if you’re in a dark place, it lands flat. Because you’re like, I’m not really in the mood for this woowoo BS. And you need time to just feel your feelings. But I really do believe that we have the power within ourselves to get out of whatever rut that we’re in. And quite frankly, you’re the only person who can get yourself out of that rut and no one else can do it for you. You cannot outsource it and you can go to therapy, but even then, you are the one who has to get yourself out and I have found that audiobooks are hands down one of the quickest ways that you can get present again, and I’m more than happy to share with you like my my top five favorite list.

Justin Stoddart
That’d be great. If you would mind maybe send that to me if anybody wants it. Reach out. In fact, what’s the best way to get that is it to dm you on?

Taya DiCarlo
Yeah, damn. I can tell you right now to some of them. The Power of Habit. Okay. And the Power of Habit. The Miracle Morning. I’m daring greatly by Bernie Brown. I’m there there’s one parent up. Can I pull it up right now? Do we have time for that?

Justin Stoddart
No, we totally do. This is your show my dear. Your time we’re gonna run till your time.

Um,

Taya DiCarlo
let’s see. Atomic habits, okay? And these are just like random ones but outline I’m gonna give you more than five outliers by Malcolm Gladwell, the tipping point by Malcolm Gladwell these are older but like amazing classics, and the alter ego effects by Todd Herman. Oh, good. Um What is it? Oh, there’s one more Oh, can’t hurt me. I was dark, but that’s a good one. But Daring Greatly, was one of the most important books in my life. In 2015, I went through just horrific trauma. And that book just dug me out. During great

Justin Stoddart
I should have all the ones that you said there, I was, like, read it, read it, read it. I have not read Daring Greatly that way. Oh,

Taya DiCarlo
my God, it’s awesome. It’s really, really great. And you know, there’s some other books out there that people really enjoyed, that I listened to anyway, that they didn’t really resonate for me. But those are the books that I would read again in a heartbeat, daring greatly in the Power of Habit or two of my all time favorite books that I would actually read again.

Justin Stoddart
So yeah, this has been so value packed like so value packed. I just want to thank you, I can see why your audience loves you. And it’s such a such a pleasure to be connected. I’m excited to to now call you a friend, and a part of the think bigger community and such a pleasure. So appreciate you very much look forward to seeing in contact and to everybody listening here today. Teja has shown us what it looks like to be a big thinker. It’s time we get out of our own way. These three final words are my charger my invitation to you and they are go think bigger. Thank you so much, my

Taya DiCarlo
friend. Thank you. I you guys.

Justin Stoddart
I want to thank you for tuning in to this episode of The Think Bigger Real Estate Show. If you found value here, I asked three things. Number one, give us a review. Number two, go to Facebook groups search think bigger real estate and apply to join. Here you will find a community of big thinking professionals that will help you grow your income, your independence and your impact. And my third request is go Think Bigger