The future of real estate ought to cause panic to come into the hearts of the unprepared…

And deep enthusiasm and confidence in those who are prepared.

The “prepared” consider the impact of outside forces, such as technology, the economy and regulation. They then act in ways that harness these forces for their gain. In this episode, we highlight Eric Post, one of the industry’s brightest minds on this topic.

Eric founded, a cutting-edge AI technology company for real estate agents. Eric has also been an agent/owner/investor for the past 20+ years and a startup angel investor/advisor.

Are you ready?

Elevating both your business AND your personal life begins with being in the right community of leaders who want to help you and have the ability to help you.

Schedule a consultation with Stephanie Peck to see if you are in alignment with the Think Bigger Real Estate Group.

**Stephanie prioritized her faith, family, fitness and finances while running a relationship-based real estate team that sold 93 homes in 2022 and 87 in 2023.

Full Transcript

On today’s episode, we talk about the future of real estate. And let me give you a quick tip, the future of real estate is creating a better experience for both the buyer and the seller. Those who leverage the most cutting edge technology out there in order to do that, so that they can connect more deeply with clients and create a better experience for them are going to have not only successful businesses, but they’re also going to enjoy the freedom of having a significant life, which as you know, is the entire theme and purpose of this show today, we have a very special guest, who’s going to share with us his perspective on what that future looks like that does create that experience for the clients. And in the end, the kind of business and life that you want. Stay with this, this is going to be a great episode.

So the big question is this. How do you those of us in the real estate industry, who have crazy amounts of ambition? How do we think bigger than the building of our own empires? How do we create success and significance, income and impact?

My name is Justin Stoddart. This is my co host, Stephanie Peck. And together we bring you the big bigger real estate podcast.

Welcome back, everybody excited to be here. Today, we have a very special episode, and a very, very wonderful guest, someone who’s become a dear friend of mine, somebody who is building incredible technology and is really positioning himself to be a thought leader in that position, he has positioned himself as being a thought leader in the industry. Please help me welcome. First and foremost, my lovely co Stephanie Peck. Hello, how are you? Hello, I am so excited for today because we are talking about something that real estate agents are a little bit afraid of a little bit intimidated by. And we’re going to change your thinking around that today. I love it. And please, again, help me welcome our very special guest, Eric post. What’s up Eric? Good. Guys, and study was so great to spend some time with you at OpenCL. That event the month or so back, it was time went by fast. That was that was a really great time to spend some time there. So good to see you guys. Both. Yeah, it’s great to see you as well. We appreciate you coming on. We’ve admired the way that you look at the real estate space, and what you’ve been building for a long time. And this today, this episode on what the future of real estate looks like. I can’t think anybody else that I that I’d want to have their perspective on this. So let’s, let’s jump right in Eric, before actually, before I do that, let’s share a little bit background. So anybody that has just been to you for the first time, you’ve been in the real estate industry for 20 years, right, as a broker, as a brokerage owner, as an investor, not just in real estate businesses, but in businesses in general. And now you’ve gone deep deep

into AI and that actually built, you know, built the cutting edge tools. So for those who don’t know, Eric, that’s that’s his background, and also served our country as a Marine, we thank you for your service, especially this week in which we’re all celebrating our freedoms. So our our hats off to you. What a great week. This is. Right. Thank you. Yeah. So let’s, let’s dive into this. Eric, what do you think the future of real estate entails that allows not only for people to have a great experience, but also for the brokers? Right, those who are leading these agents to also have have a great life?

Yeah, I love that you threw the great life party in there.

I was originally going to ask you what perspective we want to look at, you know, when he said, You know about the future of real estate. And one of the things I found interesting when you go online, and you go to either real estate, influencer pages or agents, making posts about the industry or whatnot, and you can see the clear line in the comment section, between the agents commenting and mortgage brokers, commenting and the consumers commenting, right, there is not a gray area, there is a clear line between the two both in the NAR lawsuit headlines or individual pages or commentary happening about what’s happening in real estate space, there is a clear line. And and I think that what a great opportunity we have as an industry to look at that clearly and say, Why is there why is there a gap here? Between the comments that are supportive of the post? And the comments that aren’t supportive vocal posts? And they’re generally divided by what perspective that or is it a client? Or is it an agent? Right? And so right now, one of the things that I think is really a good opportunity for us to to inject in this space is some self awareness, you know, a little bit of what what are the things that we talked about online or say online or think about internally? How we know what we’re what we mean to each other? You know, but how does that get translated to the consumer when they see these posts and videos and was talking about, oh, you’d be crazy to use an agent if they only charged you this person, that all that stuff is confusing for the consumer. And so just right now, I think that if we’re looking at the future, I think there needs to be some galvanization of what this industry actually is, like, like, what are we? You know, or are we are we group of agents that like protect our clients represent them

We facilitators, right? What are we right at our core. And I think that is a interesting thing to start to recognize and realize that we’re not just talking about AI powered competitors, and add power tech companies and Zillow, and all these new companies, we’re talking about an ad powered consumer to, you know, we’re talking about a more informed, more educated and more empowered, frictionless access to information consumer than ever before, right? So these are all just the kind of trends that I think that like, right now, we have a pause like this, let’s have real conversations around these issues and take a direction, you know, pick one powerful perspective, right? When you really begin to kind of put the guards down of like, everyone’s in their own camp trying to defend themselves, whether you’re a consumer, right, trying to so you know, you know, quote, unquote, defend your equity, or as a as an agent trying to defend your Commission’s right there, there, it feels like there’s there’s different camps people are coming from. And when you start to realize, like all of this technology can be really positioned to help consumers have a great experience, have a great ROI, on that experience. And the agent also to have a great business leading people through these changes. Stephanie, what comes to mind is you hear Eric talking about kind of these, this important

process of of potentially establishing our identity as professionals, what shows up for you. Yeah, what I hear from Eric is he’s talking about there’s possibly going to be different levels of service, you know, is like he’s saying, find your identity, are you? Are you a full service adviser to your clients? Are you a facilitator in a transaction, it’s possible that the industry is going to go to a place where the consumer chooses a different level of service. So as a professional, you’re going to choose how you show up in the marketplace. And by doing that, you’re going to need to be at the top of your game in all areas, if you want to be at the highest level of service and the highest paid in the industry.

And what you just said was the choose like there was an intentionality to your answer, you know, there was an intentionality that approach to it. And that is something that has been missing for a little bit of like, Oh, we’ve always done it, we’ve just done it, these are the things that we do we have this type of agent website, we have this type of coaching, we just done it, you know, and, and yet we see this this division of what the consumer is demanding, like, they’re literally asking and begging, like, oh, my gosh, I would love this value. I love this wisdom, I love to clear out this noise, I’d love to have this sort of access, right? And, and the customer is not always right. In that sense, you know, you can go back to Henry Ford, if I would have asked my customer what they wanted, they would have said a faster horse, right? Like there are, there are times when an industry or a thought leader or an agent in this case, can take a position of leadership and say, No, this is the direction we should go and plant a flag and lead there. But if that doesn’t come with any sort of gratitude for the customer, empathy for the customer appreciation for the customer focused on their experience, then we’re just self serving. Right. And so that’s sort of when we talk about technology, there’s a lot of companies that are just going direct to consumer, they want to avoid the realtor or the mortgage broker, they’re gonna go direct to consumer, like Zillow is referenced to the agent is the last mile problem, you know, in the transaction, yes, like, they would take the human as much out of it and get all this data and put it right, the hands of the consumer, that’s not my approach, or whose approach at all, like, if I really want to make a home buying and selling experience better for the customer, then there’s people involved, always, you know, that that can really help that happen. So instead of going around the industry, I was like, No, we’re gonna serve the real estate agent, the mortgage professional in this case, and really help them provide, how can we expect an agent provide a more consistent, transparent, efficient transaction unless we’re providing them the ability to do so? Right? That’s unfair, right? So we really like it’s for me, it’s those three things. Specifically, it’s consistency, transparency, and efficiency, right? Those are three glaring opportunities that we have, as an industry to get a little better, you know, an elevator game, maybe we use technology or strategies or systems for that. But those are three things. I think that as a consumer, if we got better on those three things alone, our perceived value would just skyrocket.

And one thing I love about what both of you said, I’ll start with what Stephanie said, and I’ve heard her say this before, and it’s I’m realizing the maturity in it is that so many agents fall into the trap of Who Moved My Cheese. And you kind of referenced as well Erica is like, well, we’ve always done this, and therefore, I’m going to die on this hill that we’re always going to do this. And I think that’s a really professional, immature way to go about things and one that will ensure that you’re that you get less cheese than you ever wanted to have. Right? I think when you really become flexible to say, what is the opportunity now how can I best serve my clientele. Now, based on the current circumstances, you really open yourself up to tremendous opportunity, because at the end of the day, we are here to serve to serve the consumer. And then, you know, I think the other perspective that we look at right is is as professionals, we always have to run it through that lens of

What is it that the profession or that the consumer wants and needs? And, you know, if if we were dealing with something that had no emotional tie to it, and everybody knew what they wanted completely entirely and understood all the ramifications of those decisions, you know, one might argue that, yeah, we could, we could probably take the consumer out of this, like buying a pair of shoes online, I just need to try them on and then I’m good. But the reality is when something that is as big of a purchase, and as important of a purchase, purchase, and has the emotional ties as where someone’s going to live in the community in which they are going to be integrated into people, they have a hard time making decisions, in small things, let alone in big things, to think that they don’t need a human to help them to counsel with them, and extract from them, what they’re thinking, why they’re thinking that way, why they’re feeling that way. And then lead them using the best technology to make a good decision. To me, that part is really hard to duplicate without a human because humans understand that level of emotion. And they’ve dealt with enough people going through those decisions and those emotions, that they can really become very valuable to helping to someone gather their thoughts and make sense of their emotions and their thoughts and all the things that go through buying a new home, right?

To be clear, AI is actually very good at sentiment analysis is better at emotional awareness than most people. Right. So So you’re right, and I say these things. And I should preface all this by saying this industry does not need AI, it needs more good people, it does not need more information needs more wisdom, right? So this is not me being pro AI in any sense of the word. practicality, though AI helps give access to information. And if all the information is commoditized, then that’s no longer valuable is the Wisdom, right? Well, who has all the wisdom people, right, so like, all these systems, the AI systems have all this intellect, and they could pass every real estate exam much better than almost every agent in those every line on every contract, you know, knows way more than every single agent right now. But that’s not enough, right? It doesn’t have the humanity, it doesn’t have the experience, it doesn’t know that okay, Justin, and Stephanie, are this couple here. And they really need to make this happen for their son because their son experiencing this school in the school, right? They don’t get all those that the AI doesn’t know that stuff that people do. So I just make very, very clear though, the things that you mentioned, are actually pretty good, like sentiment analysis and emotional awareness. And he’s actually really good at those things. So if you know that and you lean into instead of avoiding it, then it makes you the superhero, the superpower, because you can use a hand to extract even more you get better at emotional awareness, better at the human part of it, too, if you do leverage AI, right. So just be clear about that. Yeah, super powerful. Stephanie, what’s showing up for you as you think about the future of your business, right, being as flexible and open minded as you are, when you hear some of the things that Eric is sharing about AI? What what does that do to empower you to be able to create even more powerful experience than you already? Do?

You know, one thing that I have been thinking really hard about in my business, so I’m just going to ask a question selfishly. And I know that to me, as a top producer, if I’m experiencing this, then there’s probably people in our audience that are experiencing this too. You know, even even as a top producer, where I, I do believe that I’m one of the best in my marketplace, and I’m not shy to proclaim that I’m still getting feedback from clients when I go on listing appointments in particular, where I give my presentation, and they say, you know, this is great. And I have no doubt that you or these other two or three people that I interviewed are going to do just as good of a job. So what’s something that a real estate agent like me, or anyone that’s listening to this can be putting into place it’s really going to set ourselves apart, what’s something that we can be doing that is going to take that consumer experience and have them be like I did not get this from anyone else, you’re the only one that presented me with these options or this information. So the choice becomes obvious that I’m the real estate agent that is doing more than anyone else that they talked with. So what you’re talking about here is one of the fundamental

strategies that actually position who’s young from the very beginning and that is when changing beauty rolled out. Every agent ranted LGBT and said create my social media for me right my listing descriptions create my blog post and it was this use of technology to spam the masses with a bunch of information as much as possible then all listing presentation I’m sorry, listing description started looking the same and social media posts are looking the same. And so right away, you know, just as a constraint or a challenge or a viewpoint just by nature, I was like oh, well then AI should be used to create more custom and personalized, valuable information for the individual not for

masses. So long winded answer to you is that with the ability to get access to information, right, hyper personalized content for your consumer, you could show up to a meeting. And their experience with you is so thoughtful, because you could get so for instance, let’s say, let’s say that you’re a seller, and you’re listening I was up in Oregon City is in a particular neighborhood, I can live with who’s a mate, hey, who’s going to go on a listing presentation up in this neighborhood in this area, I want to know every information about all of the the the schools, the detailed reports, anything going on with the taxes, the jurisdiction, and then going on with bond measures, like whatever you want. And you could get it like this, where it used to take a couple of hours to have to do that sort of work to have that corner. Like really intentionally personalized presentation is not just a generic that you stamped new address on it, you know, and did your thing. But it’s such a hyper personalized experience where you can do that now at scale that makes you stand out, right, that makes you instantly they’re like, oh, my gosh, this person got me and they, they give me this information that I didn’t even thought that I needed, but they knew I needed it. And they gave it to me when I needed it. Right? That before took a lot of lift for an agent, it took a lot of strategizing a lot of work hiring it out what not now, it just takes curiosity. Now it just takes a willingness to serve at that level to think about that, then you can get into it instantly. Right? So that’s my I would say that was the one first answer I would keep in mind.

I really liked that because I I apply that to situations that I’ve been in in the last couple of weeks. And so you mentioned it would take several hours, I feel like it takes it takes a lifetime to really understand the community and the consumer and that street specifically or that type of home specifically that that’s that wisdom that you were talking about, right. So there’s no amount of research that I could have done to get that information. But if I were utilizing technology to produce that for me and showed up with that, because in two situations that come to mind, I would have recently lost out on a listing because they went with someone who was more local, even said your your presentation, your marketing, everything about you is superior. However, this person has more local connection. And then on the flip side, I just got a listing, because they said you know you’re local, you understand this community and these people. So if I had come with a lot of information about that, probably on both sides, I would have won the listing, but then also the one that I did get, it would have made it a lot easier for me to bring proof of that, right, I spent a lot of time talking about, oh, I live down the street and my kids go to this school and the things that we do to build rapport, I could have come with a really impressive presentation that shows that I am the expert. In that example, what I hear a customer said that to you, they actually didn’t care about locality or geographic location, they cared about the personalization.

And so, you know, a lot of times we get

objection from the customer, and it’s not that’s the symptom of the objection. That’s not the objection. Right. So in my my guests, they didn’t care actually about the hyper locality of your, of your, of your, you know, brand positioning, they cared about the personalization to their exact scenario, they wanted something that understood this market, this neighborhood this scenario, right, and you can do that now with with the assistance of AI. And so coming in, they’re like I’m this, you are so polished and professional, and you got a great resume been around a long time. Plenty of reviews, like I know, you get your scripts down, right. But it was that last checkbox of hyper personalized, that the AI can help you do now Stephanie right at scale, which is which is pretty special, right? But you have to have that sort of desire. And and to treat people not as a number, not as another listing presentation. But as human beings in this house making a big lifetime decision, you know, to move forward. And when we when we frame things from the consumer standpoint, like I, I love it when agents have recently sold or moved personally, right when they’ve sold their own house and me personally, they get this level of empathy of like, what it’s like to pack up their boxes and have people in their homes, viewing their homes and having to pick up all that level of empathy is lost sometimes, and we think of our job as a job. And we have this structure and we’ve got this process. And so all of the human emotions that come up, you know, are all the things that I think that human beings can do a better job at any AI systems. So you can use the AI systems to do the mundane. Take it from this to this interview to the mundane and much less time that you can focus on the things that really matter. And that is in this human relationship building is personalization, really listening, you know, and proactive listening, digging deeper underneath their concerns. You can’t do that when you’re bothered by all the minutiae of all the stuff that you got to do. Right. So you can have an AI system handle all the stuff that you can kind of do. The other example I’m going to ramble on just a little bit more bye

As the other thing, like with agents, same thing, agents don’t generally walk into their manager’s office and be like, You know what, I don’t want the headache of hiring an assistant, and, you know, paying them and being accountable and, and doing 30 day, you know, reviews and all this stuff and it takes, you know, they want more time in the day, and they want the client to feel like there’s two of them. Right. That’s what they’re really saying when they think, oh, I need his leverage. So with AI, it’s not like you You’re, you’re having to delegate and think about how to delegate with AI, you should be able to just say, This is my task list, these are things I know I need done, I use get some of that time back down, because AI can do it faster than I could have my own. Right. So that’s the better application and think right now is not think of as things you delegate to you prompt engineer, it’s more of a support system to help me look like the superhero to my client and make my clients feel like they’re to me.

As I hear you talk, it’s really fun for me, by the way, I feel like I’m just in the, in the room with two very, very intelligent people who are extremely experienced in the real estate industry, I just get to be a fly on the wall. This is fascinating. I’m actually really enjoying being a listener. But I do have a couple things to say really quickly, is a comment that you made earlier on Eric, which is that wisdom is what we as humans have I was taught early in my college years, actually by the university president who to this day is tremendous mentor of mine, he said, that knowledge is what you know. And wisdom is using what you know, for good and righteous purposes. And I think about what AI can give us as all kinds of knowledge. But when we then take that knowledge, and we apply it to better people’s lives, that’s where we stand out. Right? That’s where we become very unique. And we’re equipped in an instant, as you said, with all this knowledge, and now we get to apply it to the people of what matters to them, what are they going through? What are their aspirations, what are their fears, and we’re able to apply that in a very human warm way.

I can’t help but think that agents who learn how to do that, and have the tools behind them that, that empower them, to not only be able to access that data, but free up their schedule, from all of the things that kept them from being able to do that previously, right. Everybody wants to be that human, but it’s like when I’ve got so many other things to do, I might not have the time to stop and listen and ask more questions. Because I gotta get back, I’ve got some, I’ve got a whole desk full of work for me. And what I see is tools like Huzi that actually free you up from doing those mundane tasks, so that we can spend more time being that warm, wise human that people really want and really need I think it was um, slightly different than like the definition a lot. I think it’s like I think it wisdom more as an embodiment.

Meeting is it you know, you guys have interviewed enough people now, you know, when somebody’s on your podcast, and there’s, they’re spouting sound bites, you know, and clips and cliches versus somebody that’s speaking from an embodiment of expertise from whatever the topic is, you can just tell right? So I view wisdom as as embodiment it’s almost like a curation. So

it looks at hoozy. This is the same way I think, if I could define it the same way, like if you take a big chunk of marble, right, and you have this thing, wisdom is how, what do you what do you chisel out? Like, what do you remove to reveal the beautiful thing? That’s wisdom? Right? And so when we’re talking about all this knowledge, well, wisdom is what don’t the client need to know? That to get them to the next level? Like, what’s the very specific thing? Let’s curate that? Right? Because you just you just know, you know, the client, you know, the space, you know, the goal, you can see things in three dimensional That’s wisdom, right? Because you’ve you’ve intentionally immersed yourself in this profession in this industry, right? That then you embody it, then you know what to chisel away just to make it simple, like a good meme. A good meme isn’t five pages long, there was one sentence of thing it pierces right to the heart of it. That’s wisdom. So to me, wisdom is the embodiment of the expertise and then being able to have enough exposure to enough macro data that you know exactly what doesn’t matter. So you can just give the right thing to the right person at the right time. Right. That to me is wisdom. Love that. Stephanie, you obviously serve a tremendous

quantity of households, you and your team. And you do it at an extremely high level, because you get referrals all the time, right people just saying she is the only option. As you hear us talk about this concept of wisdom and going deeper at this level, there’s there’s no way you have you would have gotten to the level of referral based business that you had had you not already embodied some of this. But does this excite you? And if so, talk to us a little bit about that when you think of removing more of the things that don’t matter, and inserting in more of these types of conversations that really move the needle in people’s lives. Again, going back to the theme of what this is all about, right? Think bigger is building successful businesses and significant lives.

How does this kind of light up your soul to be thinking about the future of business in the way that we’re describing here today?

Well, I know that a lot of people have fears and concerns and hesitations around AI, that it’s going to replace us or take our jobs or be smarter than us. Like Eric mentioned, AI can probably pass the real estate exam a lot better than any of us ever did.

Not not probably definitely find data that we we don’t know or couldn’t find. But it can’t replace the human experience. So I hear this all the time. And I just want to rephrase and say that AI is not going to replace the real estate agent, it is going to replace the real estate agent that doesn’t use AI. So that real estate agent that’s using technology and using tools and resources is going to be the one that sets themselves apart. Because they’re able to enhance the client experience and enhance their presentation enhance the value that they bring to the consumer. And the one that’s still doing it, the way we’ve always done is going to be the one that gets left behind because the consumer is going to demand a different level of service and experience. And what I’ve learned about AI is you have to tell AI what to give you. So I can’t just go open my Huzi app and say, Help me get this listing.

It’s not going to give me the information that I need. I have to tell AI. Yeah, maybe maybe you can, you can show me more. But I know what I’ve learned about AI prompts is, I want to need to give it some information so that it can give me information back. And the better I do that, the more I’m going to get and the better the information is. So if I say, you know, I’m going on a listing appointment, in this neighborhood, with this type of client, you know, they’re this age, and this is what I know about them. And I give AI these prompts, I’m going to get a more personalized response that is going to set me apart versus me, maybe I could, you know, say I’m going to a listing appointment on 123 Main Street. But I believe that the more information that I give, the better I’m going to get back. So it still does require my knowledge, my wisdom, my expertise to get what I need back, right, not for long, a little bit. And so what you’re speaking about is exactly the way everybody’s talking about it, and exactly what the message has been, that’s actually dated news. And what I mean by that is in classes now what I’ve been talking about with agents is that there’s no there’s just a division, either you become an AI kind of expert at pump engineering, extracting and mastery of the English language or Chinese or Spanish or whatever language you speak. Because if you understand your language, that’s how we’re going to be interacting with the app model. So the better you understand how to phrase a question and how to how to properly you know, break down a business problem, all that kind of stuff, you either need to be good at that or use a purpose built AI, right one of the two, because when you when you go this direction, like which IGBT it’s a it’s a mind blowing ly powerful consumer facing product. But it’s a do as you ask not do as you want machine. And that’s very critical. Because an agent’s like, I just want to, I just want this done. But the AI is doing what you ask it, not what you want, necessarily. So like with hoozy, when you have a purpose built platform, you should be able to do two things, know what the user wants, and being able to know what they actually need, right? Like, on top of all those things, like there’s a want, and there’s a need in business. And a purpose built app can actually act as assistant as a coach at the same time. Right? So they so what we’re doing at Huzi is to build in almost being like a translator. And instead of having an agent having to learn another new frickin skill, like agents have to learn how to be social media influencers, right, and how to learn how to be marriage counselors and all these things that you got to learn how to do and marketers and like, just learn another new thing I come on that’s that’s a heavy lift for most for most agents for all agents, actually. So the value that like a company like ours brings is to be that translator. Like if you can just tell yourself what you need done in the day, then who’s he should be able to help you either get 90% of that done, do it all the way but like provide massive instant momentum, right? You shouldn’t have to also sit down like, Okay, how do I write a prompt? And how do I get this idea out of my head and put on a paper and type of so what we’re building here is this machine, you just talk like you talk to yourself, hey, I need to prepare for this listing presentation. What do I need to do first? Like if you can just say that if you can just get that out of your body then the AI system was purpose built that understands what you need and what you what you want, that can actually take over right? And when I say takeover meaning like Hey, Eric, let’s do this next or what about this and have you thought about this and like let’s do this next and it just takes away all the friction between all the agents best intentions of getting it done. Right. So I just think there are two different

distinct paths. And that’s why you have to have a company or products. And that’s why there’ll be dentist AI is, you know, Costco AI is you know, you name it, right? We dating, dating like,

Justin, you’re happily married, all that kind of stuff. But if you and I weren’t, we’re all looking for mates and you’re gonna send your a eye out, I’m gonna send out mine, we might meet somebody, right? And we’re like, oh, we have friends, like, Let’s go have coffee together. Right? That’s, that’s the future. And so that’s the, that’s the, the iteration we’re building towards. And so the idea that the user has to become this expert now, I think is, is the old information, I think you should just go to where you have this, this partner that’s translating for you, it can make it happen. So you’d have to learn another new frickin skill.

I appreciate that distinction, because that’s, I suppose if someone’s saying, Well, what what’s the difference? I can go into chat GPT and ask a question, versus a twosie, a platform that has been trained to think like a real estate agent, right? Is that what you’re saying? Yeah, that’s so powerful, actually. So if you like we run all sorts of tests, you put into similar problems. And let’s say checked up at perplexity group Bard, whatever, Claude, who’s the and so we’re, we view ourselves as being really responsible and taking on the responsibility heavy of what’s the output? So there’s lots of talks about prompt engineering, like, what do I tell the machine to do? Who’s really in the business of human prompting? Like, I care so much about what comes out of the response? That isn’t good? Does it lead the agent to great conclusions and great content? Or great strategies? Or is it just generic? Does that sound milk toast? Could they get this done anywhere else? Right? So we’re hyper focused on the quality of the output? Like crazy, like obsessed about it?

Fascinating. Let’s, let’s take just a second and let people know where they can go to learn more about who’s the I think You’ve piqued probably every real estate agent, whoever listens to this interest? Like, how do I hire that assistant, because one that not just is super good at doing what I asked it to do, would be a win. But what you’re telling me is, it’s going to start telling me what it knows that I’m going to need next, which is the true anticipation of need, which is another level and I think that’s beautiful. So what does it look like to become a Huzi? Member? Eric, yeah, we just put up our, you know, our public version one, it’s ugly, it’s, it’s, you know, it’s just utilitarian, public facing website, but just to just get a little more information there. So we’ve been in testing beta mode for the last year and a half, nearly two years, and did a soft launch couple weeks ago. And, you know, piling in new consumers, new members has been awesome to see we’re building a community out. So just go to

It’ll give you an example of what I mean by this power. So an offer came in, you know, on a piece property I have personally great agent sent over an offer. And I’m not licensed anymore, to be honest, you know, it feels crazy after 22 years to not have a real estate license, because I gave it up. So I didn’t have any perceived issues with brand preference or whatever, right? So I can be brand agnostic, I’m not even licensed anymore. But I got this offer coming in, and I was able to receive the offer, you know, who’s the input the deal, created my deal summary, added everybody to my database, added all the milestones, my calendar, went online research because I wanted to counter so government got on my market stats and research think, you know, the other agent, you know, for the offer the work, let them know, we’ll have an offer from the next day, communicated with them. And I did all of this in under five minutes. The guy called me he goes, dude, how did you do that? So fast, right? Like this is a this is an hour and a half worth of work essentially, right? He just felt it was like, because it’s not about AI. It’s about leverage. And we talked about you made a comment earlier about you’re gonna be replaced by AI. It’s not the AI to be clear. It’s that AI is harnessed cognitive labor. It would be like, you know, a person that all sudden they had 100 person team, of course, it’s going to be hard to compete with, you know, in your market, because they can just be more thoughtful and intentional and personalized. Because I’ve got all this labor. It’s the same I would look at as the same thing. It’s not AI, it’s cognitive labor that you can harness to do things that need done in your business cheap at scale, right. So just to be really, really clear, I’m not pro AI and pro intentionality and pro leverage and pro systems. And pro better customer experience is just one of the tools now in the toolbox. It just happens to be probably the most powerful and the most cheap than the cheapest, right? So that’s a good that’s a good combination. And I love it.

Stephanie, before we go to our final question, any any last questions you want to ask Eric?

I’m just gonna take it for a test drive. I’ll have a million questions after that

roadmap meeting this morning. It’s so fun because there’s a massive gap right to where I know we’re going to be three months six months one year from now, but even just now what we have is just mind blowing people away. I did some demos this weekend. I hope what let let you know in this that that has been so fun to for eyes open and be like oh my gosh, and it’s not the scary thing is the lowering of the shoulders and like oh my Okay, some

It gets me, right. I don’t want to do it all anymore, right? There’s this, there’s no fear of like, Oh, my God is gonna take my job. It’s like, oh my God, thank you now I can do the things I want to do as a professional. That’s the kind of vibe I want to inject. That’s beautiful. Eric, you obviously a big thinker. What is it that you do to continue to be a big thinker to continue to expand your possibilities?

I look through solutions through the lens of something else.

Taking on the role of the observer is a skill. And it’s something I’ve had to like work on and work on and work on, right, because we view a problem. And it’s really hard to get yourself out of the way you know ourselves that we have all these biases, are these thinking, logical fallacies that human beings just fall victim to. So kind of learning the skill to take the role of the observer.

To know that I can’t learn anything else. If I’m so full of myself, if given all these hard and fast conclusions about things, then my mind doesn’t want to explore and wonder, said you really does a good job. He explains how our minds are so powerful is not built, to come to conclusions. It’s built to wander and explore and be curious. And I don’t view all this AI stuff as a technology revolution. It’s a creativity revolution, the it’s the creative people, people with curiosity are going to win.

That is the message I want to get out. And so for me staying hyper curious about myself, what am I capable of about, about what’s around the horizon? What don’t I know that I’m afraid of, and instead of being afraid of it, can I just take a few minutes to learn more about it? You know that that’s sort of

just innate empowerment, that everybody creates their own economy, they create their own reality, they can create a great customer experience doesn’t have the world burning down, you know, and so just having that, that sense of like, I’m a part of so much bigger than me. So let me step out of the role observer. Let me learn through the angles of other people or other industries or other solutions, and get out of my own freakin way. And I think that really helps with picnicking, awesome, amazing, amazing answer. Amazing episode. Thank you so much, Eric, for helping us not only understand a little more about hoozy, but really think differently about technology in general. It’s been it’s been a total delight. And to everybody listening here today, my final request is this. It’s time that we all go think bigger. Eric, thanks for helping us do that today. My friend. We appreciate you. Cheers. You guys. Great work. Thank you.

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