Time is the greatest resource we all have. Top professionals recognize that leverage is the key to guarding and increasing the value of their time.
1:52 – Why Matt invented this service (stress on the ski slopes)
4:37 – We all need help at some point.
5:39- If we can do it all, our business isn’t reaching it’s potential.
7:12- How it works and how much it costs
9:33- So many benefits to the showing agent as well
13:38- How this helped during the pandemic and will continue moving forward
16:11- The downside of building a team and how this helps
20:16- What Matt does to continue to be a Big Thinker
Need More Help? Here Are Some Additional Resources
Free E-Book: Get Justin’s bestselling book, The Upstream Model, Click Here.
Free Paperback Book: Get the paperback book delivered to you for free, just pay shipping and handling, Click Here.
Free Training: Find More Inventory Presentation. Watch it here.
Free Strategy Session: Want help pursuing success AND significance in your life? Get your free strategy session around creating a 7-figure-funded Significant Life. Free Session.
So the big question is this. How do we those of us in the real estate industry with crazy amounts of ambition? How do we think bigger than the building of our own empires? How do we simultaneously seek success and significance, income and impact? My name is Justin Stoddart. And this is the think bigger real estate show.
Justin Stoddart
Think bigger real estate show. I know what you’re going through, I hear it all the time, the agents that I work with, I’m just running out of time, I’m running out of time, and I need more leverage, I need more help. Today, I have a solution for you, gentlemen, that has created something for the marketplace to allow you busy agents to have some help. Stay tuned for that. I also want to remind you that inside of the think bigger Real Estate Group on Facebook, we continue the conversation, we allow you to engage in it more so than in the typical podcast, to where you can then deepen the learning inside of you. So be sure and sign up inside of the think bigger Real Estate Group on Facebook. Back to today’s guests. His name is Matt Kuchar. He is out of Colorado was a Top Producing agent, one of the top agents in all in all of Colorado for a number of years, realized that there was a problem, founded a company called Showami. I’m really excited to dig into that today. Whatever you leave with, be sure and go to showami.com. There’s an opportunity for you today to get a discount on having your first buyers or sorry, showing agent on demand. We’re gonna learn more about that.
Justin Stoddart
Matt, thank you so much for coming on the show today, my friend.
Matt Kuchar
Thanks for having me, Justin. honor and pleasure that.
Justin Stoddart
Go back to the point at which you were like, somebody’s got to solve this problem. Like go back to like, there was, I would imagine when you were like pre pre inception, right pre act of you saying like, Okay, I gotta figure this out. Like there was some pain that you were experiencing in your business. I know you were a top agent, probably spread so thin. Right? Maybe that point in time?
Matt Kuchar
Yeah. So actually tried to take a day off. Me and my friend dad decided to go skiing course being in Colorado, it’s perfect day, I finally get up to the slopes, and we’re about to get on the lift. And I get a call from a past clients like, hey, this home in this neighborhood just came available, we’ve got to go see it. This is it. It’s on the street, we want you know, and I’m like, I’m an hour and a half away. I’ve just paid 100 bucks to get on this lift. And you know, there’s what am I going to do? So I did what any other agent would do, I pick up the phone and started calling and texting agents in my in my office. And the one of the problems that also was it was Friday, the guy worked until four, which meant he couldn’t see the home till five o’clock on Friday. And it was in downtown Denver. If you could say traffic, you know, probably not the best time to go. So I’m asking all these agents in Highlands Ranch, which is, you know, 30 minutes, 35 minutes away on a good day to go down there. But I’m calling I’m texting. And you know, after about a half hour, 45 minutes, somebody finally was like, Yeah, I can do it. And then we had to have this awkward conversation. am I paying you? Are we just trading off? Are we sharing the client, you know, and all I wanted, I mean, they were already clients in mind, all I wanted was them to get inside the home, I’d come take a look at it the next morning or whatever I needed to do. But I couldn’t yet I just needed them inside the house. So I said, Look, I’ll pay you $100 go show the house. They did, we sold the home.
Matt Kuchar
And sure enough, I was having a beer with my friend Ed later. And I’m like, there’s got to be a better way. And so, you know, you always hear the people like we were at a bar and had a napkin, we literally were at a bar having a beer and add a napkin and we drew this thing out. And it’s like Uber for real estate. We’re brilliant, you know, and we started celebrating because we thought we’d make millions.
Justin Stoddart
Now I want everybody that’s listening to this, whether you’re listening to the audio afterwards, right? I want you to turn to the person next to you and say I’ve been there. If you’re listening to this live, I want you to like type in the comments be like I’ve been there, where I love my, you know, my career as a real estate agent. But this point in time, I was so inconvenienced, like I just couldn’t do it anymore, right? Just say like I’ve been there if you put that in the comments, so we know that, like we feel your pain, right. Okay, so So now take us back to the napkin. What exactly did you write on that napkin that really started to transform the way that agents could not only create great income, but great time freedom, right? What is like, what’s the use of money if you can’t enjoy it, right? What’s the use of having the ability to go up skiing? And if you’re going to be worried about who’s calling and who’s going to be calling you back home, right, like your doctor?
Matt Kuchar
Yep, absolutely. Well, and I came to realize it, it’s something that we do all the time in the real estate business, right. We always need help, whether it’s for an inspection, whether it’s for coverage when we’re not available to show a home. I mean, this is something that’s going on all the time. I just sold my house last weekend. I had four calls from real estate agents who are slow who were like I’m out of town, can you show my buyer your home?
Matt Kuchar
Or is that not? You know, they’re asking me who I’m the seller, and I’m the agent to show their buyer the home conflict, maybe, you know, they tell me Oh, they love it, you know, it. This is happening all the time, and especially in today’s market, because the buyers are the challenge. And so when I looked at it, I’m like, they’re there. This is something that’s always going on. Why don’t we have an automated way to do this? What Why is this so complicated, and it takes so much work. So we created the fastest, easiest and most reliable way to get help with showings when you need it.
Justin Stoddart
Fascinating, right? Because I think you’re right, if you do have the ability to do everything your business requires. Your business is not meeting its potential. Real Estate Agents are when, when at their highest and best use, right are like an attorney like they’re, they’re a well paid professional, a consultant and advisor, somebody who gives very important advice. And that very important advice has an impact upon their clients net worth upon, you know, their future, like these are big decisions. And that’s why real estate agents have the potential to get paid very well. However, if they’re trying to do everything, or if they are doing everything, it tells us that they are not truly stepping into the role of being the well paid advisor that they could be, right. So if you’re running into that was like now I got it all covered. It’s like you can be doing a lot more in your business, like you could really be doing a lot more. But most agents that listen to this agents that are very followers have to think bigger real estate show, they’re thinking bigger, they want to get to that next level, there may be hitting a ceiling, this might be an answer, right for you to do exactly that to have a very simple automated system that takes all the awkwardness out of it. Right. I’ve had those conversations with agents, you know, before as well matter of where it’s like, you know, well, like, Is it like, are we trading? Is it like, how much do you pay? Is it where’s the property at? And this? Yeah, this whole uncomfortable conversation, right, that oftentimes, apparently doesn’t need to happen. So talk to us about how show me works? And how do agents really get access to it?
Matt Kuchar
Yeah, so basically, it’s a platform where a buyer’s agent, and you’ve really got two sides of the transaction, you’ve got the buyer’s agent side who needs help. And you’ve got the showing agent side, the agent who’s willing to help in some people are both sometimes they help others, sometimes they need help. That’s where most of the agents are at, right? Not everybody just always needs or always shows. So the buyer’s agent goes in, create, everybody asked to create a profile, we’re all licensed agents, we verify that your that your license, and then you go in and you put in the date, time location, and we find an agent in there in that area that’s willing to show the home. So how much does it cost? Typically 39 to $44 per home shown. So sometimes it’s more if you’re like, Hey, I gotta be there in an hour to get somebody to drop what they’re doing, you might have to pay 50 or $60. Or if it’s out in the mountains, right? We get this all the time in Denver, where it takes a half an hour to 45 minutes to drive. Well, no one’s gonna do that, you know, for a small amount of money. So then show ami finds an agent in that area, they pick it up, they show the home, you keep your client, you keep your money, your commission, you keep your client happy, keep your schedule, you know, it works out beautifully.
Justin Stoddart
Yeah, you know that the thing that I love about this, right, it’s like match.com, right? where you’re like supply and demand, you’re simply connecting the dots with with, you know, a simple technology takes all the hassle out of it takes like the running around and the calling and the who do I trust out of it, right? You’ve got agents on there that are in in need of experience, they’re in need of a little bit of cash flow, right in this market. I know there’s a lot of buyer’s agents that are struggling, right, frankly, right, because they’re submitting 1012 offers before they’re getting accepted or used to be one or two. Now, that definitely dilutes down their dollar priority if they know that I’m going to get paid when I show this home, I know I’m going to get paid when I sell this home. Right? Right. That’s encouraging, right? It’s not the kind of money they want to make. But hey, what a great opportunity to learn with experience to go practice your trade practice your craft gets us to a home like is not as a real estate agent. And the most important things you can do is go evaluate the inventory like someone’s paying you to go do that that’s a pretty cool concept right? Not just for the agent needing help but for the agent they can step up and help
Matt Kuchar
Oh, there’s so many benefits for the showing agent beyond just getting paid. Right? And a lot of newer agents that’s why did they fall out of the business so why do so many people get started? And then you know, a year from now, they’re not in the business? Well, they didn’t have a tool to get them out doing business. So first of all, you do get paid not a lot. It’s not like you’re gonna make a living doing this. But you know, you do get paid. You get the showing experience like he’s
Matt Kuchar
So now you’re out meeting clients, you get the market knowledge. But you also a lot of agents have learned to start taking pictures of themselves while they’re out showing posted on Instagram posted on Facebook, hey out showing homes today in you know, conifer or wherever, you know, imagine yourself living in this house, I could show it to you, you know, they’re out there, and they’re posting it on their feeds. Now, everybody, it may not be their client, they’re showing, but everybody’s like, wow, I forgot that you were in real estate. But now that I see you out showing homes, my friend was just talking at lunch that he’s going to sell his let me connect you, you know, if you’re, if you have enough activity, you it’s going to help you. So a lot of them are starting to do that. Also you build relationships. I mean, how much is real estate, a relationship business? Now you’re showing homes that that agent who might not have known you before, now it goes, Oh, okay, I now know that this person is in my market showing homes. Same thing with that buyer’s agent, they build relationships, they also we have the preferred agent, if you do a good job, oftentimes, they’ll ask for you over and over and over again, and you get repeat business. So there’s a lot for the showing agent beyond just getting paid for it.
Justin Stoddart
But I love it man, I was actually having a conversation with a with a client yesterday, and that we were actually evaluating her Instagram profile. And she just got married. So there was some, you know, beautiful pictures of the wedding, her profile picture was hurting her dog like lovely things. But I said, this doesn’t scream to me that you’re in real estate. And I said, I love you. These are beautiful pictures. Absolutely gorgeous. My question is, our people starting to see you synonymous with real estate, right doesn’t mean that every post needs to be a picture of a house. I think that’s actually not the right thing to do. But I do think that at least every three on Instagram, right one of the three, sometimes more, sometimes a little bit less needs to be like you in your craft, because let’s let’s be honest, like a third of your day, is doing real estate at least right? Of course, an eight of your 24 hours is real estate. So if you really want to be an authentic human being and tell people, this is my story, then you better not be excluding real estate. And what a great way to do it. As opposed to maybe what the typical day would look like is like, not like in your office a little bit boring. Like now you’re able to go out like you said, and go. And I’m on tour of homes and actually show yourself out in the field doing your craft. It’s a great idea. What a great idea to go great. Get some great social media content, right?
Matt Kuchar
Absolutely. Absolutely. And then when you think of the buyer’s agent side, most of us automatically think to when I’m unavailable, right? That’s, that was how it got started with me. But there, there are so many more things that you could do, especially in this market, you can handle more buyers without getting burned out. You know, I know what it’s like to be out there. I did it this weekend, you know, this, the The house has 10 offers, and I’m out showing a bunch of homes knowing that, you know, we don’t have a chance I could be doing something else. But you can handle more buyers without getting burned out. Also, one of the things that some of the agents really taught me is you can handle buyers in other areas. So when I was in Highlands Ranch, and one of the things I didn’t want to do is go to Arvada because I had to drive through downtown Denver. But it had I when I created show ami, I could get another agent up there to show it. And I didn’t have that hour drive one way hour drive back in instead of an oftentimes I would refer it I’m like, I don’t want to work that area too far for me. Now I’m not referring it. Now I’m handling it, but I’m having somebody else show the home. And when it’s time, you know, they’re like, Hey, this is the one absolutely I’m going to drive up there and see it. I’m going to be professional, I’m going to do that the job that I need to do.
Matt Kuchar
But you can handle more buyers, you can handle buyers in different areas. Also, I had a guy during COVID, whose wife was very high risk, so he couldn’t go out and show homes. He’s sherwani to sell five homes over the last summer kept his business afloat, when to go out. And if he had gotten it, it would have killed her. You know, so it saved his business. I mean, he’s a raving fan. And, you know, there’s so many ways that it does benefit the buyer’s agent as well.
Justin Stoddart
You know, if there’s one thing that I think we’ve all learned and experienced over the past year is the world’s got a lot smaller. Yeah, we’re a lot more open to the fact of doing business via zoom. Right. It’s it became a necessity for a period of time. Yeah. And I think once the world kind of settled into that, they’re like, hey, there’s a lot of driving around. It was unnecessary before, right? Yep. And I think when you can embrace that, you’re right. You don’t need to have like to live in the area where you’re selling homes necessarily, right. You can. You can have a high level like practitioner business and leverage the help of some other agents. Right. That’s very, very cool. What a what great insight, I think in this market, anybody who’s dealing with buyers, everybody that I talked to, it’s like it’s a frenzy. I just don’t have enough time. But one client he told me suggested I was I drove I put 300 miles on my car over the weekend. And I it was it, it was within like a five to 10 mile radius. Like it was just here and there. And he said he’s put 30,000 miles on his car in the past year, year and a half. And that’s because of what we’re talking about, right? Is that this concept that you have to show every home yourself? And it’s it’s not the case, right? I think you can, you can still serve people and serve them well, and not be the one that says still there opening the doors, that’s not a high paid, well paid activity. Maybe offering? Like, if they want to see it again, right, then having your expert advice and input, right, you might decide at that point. But yeah, just the fact, both in inconvenient times, and just for the fact of, of, you know, getting leverage. You know, one other point I want to point out here, Matt, is it, you know, there’s this concept of the only way to scale a business is to grow a team.
Justin Stoddart
And I see so many agents who embrace that. And then they struggle, they don’t like the hiring, they don’t like the management, they don’t like the firing. Like it’s just not their thing, they get into real estate, because they love real estate, not because they want to have it be the HR department. And what I’m hearing you say here is you have the ability to extend yourself as if you had a team without taking on all of the hassle of your own HR department.
Matt Kuchar
Absolutely. And that was one of the things I was that agent, I was at a kW and Highlands Ranch, top performing team. But I felt responsible for those people’s livelihoods. You know, if they didn’t sell a home that was on me, you know, so I felt this incredible pressure to produce leads to keep them busy year round, you know, and obviously, during season, it was easy, everybody’s making money, it’s great. But once it starts to slow down, if we ever very seasonal in the Denver market, you know, then you’re like, oh, my goodness, this person hasn’t had a commission in two months. And yet, are they going to be able to make their payment, and I’m giving them leads that I would have basically sold myself? Yeah, it just it was offered and the profit, it actually almost ran me into the ground. Because I spent a lot of money on advertising a lot of money on the team, the admin, you name it, but I was making very little money, that, and that was one of the aha moments as well like this, this is a solution. If I can get you into the home. And it’s a conversation you have with the buyer, the buyers feel it like I was talking with a friend at church who was buying a home through one of my agents. And he was like, I always felt guilty, calling Carlos out all the time to go look at these homes and taking them away from his family. That buyer felt that like, do I really want to I want to go see this home. But do I really want to bother Carlos, if if Carlos had been using the tool and said, Look, when I’m not available, I have a whole team of showing agents to get you into the home. And and that’s all they’re doing. They’re not trying to sell it. They’re not trying to they’re not writing comp, all they’re doing is getting you inside the home. If you fall in love with that home, and that’s the one, then I’ll drop everything I’ve got and come and see you. But it takes the pressure off the buyer to go oh, I don’t want to bother him. I’ve we’ve already looked at 15 homes, you know?
Justin Stoddart
Yeah. You know, you talk to people that have built teams. And of course, you’re a great example of one. And they’re not always as profitable as as you think. Right? You see big gross commission income numbers, right, Pat? Pat Hiban calls them ego commission income numbers, right? And that’s not conducive to someone taking home a lot of money. Sometimes it is right. There’s certainly people that built great teams. They’re kind of very disciplined and kind of managing the bottom line. But there’s a lot that aren’t right. It’s it’s very much focused on top line. And this I can see for those agents that don’t want to go down that path. This could be a really, really valuable option for Matt, so so much insight here. Absolutely love it. I want to ask you our final question, which is the signature question of the show.
Justin Stoddart
In fact, let me let me ask this question. Let me just kind of reinforce here really quick. So for agents to get started, they simply go to showami.com.
Matt Kuchar
Yep. Yes. Create a profile. Yeah, man. And then what is there some other like anything else that they need to do just like turn on the notifications. So though, we have to verify that they’re actively licensed, okay. And we do have some training to make sure they have to be a member of the MLS, they have to be able to get into electronic lock boxes. So there’s some basic things and we do some training on you know what to expect. We expect you to be on time, we expect you to dress nice, you know, normal things like that. We expect you to communicate well with the between the agents, both the buyer’s agent and the showing agent. Good communication is is huge. But yeah, you would just go to showami.com. And for the I know you’re gonna put it in the show notes, but there’s a $20 off coupon in the link that if you sign up through that on your first showing you get an extra $20 off and you know, because we want people to try it. I think once you try it, you go Oh, okay, this is like where have you been my whole life? Yeah.
Justin Stoddart
Love it. Alright, let’s go back to the signature question of the show, Matt, which is this, you’re a big thinker, you’ve created something really, really cool here, that’s going to help a lot of people. What does Matt do to continue to be a big thinker? What do you do to continue to grow yourself to expand your possibilities?
Matt Kuchar
I asked lots of questions of people around me that are smarter than I am. You know, I think I’ve got a coach. That’s, that’s huge. And you and I know the same person who’s coaching me. And they stretched me, they helped me to think in ways that I didn’t think before, and they hold me accountable to do the things that I wouldn’t do on my own. You were mentioning, what’s this challenge? You’re doing the 75 day? Tell me a little bit about that.
Justin Stoddart
Yeah, 75Hard. So 75 days straight. You got to do two separate workouts. Both 45 minutes each one outdoors. a gallon of water, take a progress picture. Be on be on a diet, read 10 pages, a day of a book, and then no alcohol or cheat meals.
Matt Kuchar
Awesome. Wow. You got to be dedicated to do that, man. Are you even telling me like, Oh, this is hard. It’s a mental it’s mental toughness? program. It’s a mental toughness. Yeah. And in my coach helps me to be mentally tough. You know, so I think it to think differently, to grow, grow myself. I think that’s one of the biggest things.
Justin Stoddart
Yeah, man, I love it. Great stuff. Thank you so much for coming in contributing not just to this show, but really looking for what’s a problem that’s keeping real estate agents back from living their best life, right? What a great career, if it were not interrupted by those pesky phone calls, when you’re getting ready, get on a ski lift, right, it’d be the perfect career. And what you’re doing is helping to make it a little bit more so. So appreciate you all. You’re doing such a pleasure to be connected to you. And to all those listening here today, be sure and go sign up. It show me calm and get that discount.
Justin Stoddart
And my final request of everybody listening today, just like Matt has showed us how to do three simple words and they are Go Think Bigger! Thanks, Matt.
Justin Stoddart
I want to thank you for tuning in to this episode of the thick bigger real estate show. If you found value here, I asked three things. Number one, give us a review. Number two, go to Facebook groups search think bigger real estate and apply to join. Here you will find a community of big thinking professionals that will help you grow your income, your independence and your impact. And my third request is Go Think Bigger!