*Why should real estate agents consider being on other people’s podcasts?
*Can it be a form of generating leads for their business?
*We have heard and have been taught the value of “other people’s money,” now we want you to understand the value of “other people’s stages.”
*How can you track your KPI’s when podcast guesting?
*Why is everyone not a fit to be a podcast guest?
*What are three things you shouldn’t do as a guest on a podcast?
*How do you prepare yourself for being a guest on a podcast?
For more information on how to be a great podcast cast you can go to: podcastyou.com/masterclass
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Welcome back to The Think Bigger Real Estate Show. Today we’re going to talk about how by you being a guest on other people’s podcasts, you can raise money, you can raise awareness, you can build your network never dry out of leads. I’m excited about today’s guest, He is an expert in this space. Before I go there, let me remind you of a couple of things. Number one inside of the think bigger Real Estate Group on Facebook, we continue the conversation, we go deeper on these topics. So be sure to join us there. Second, starting May 10, depending upon when you’re hearing this, I’m doing a 5-day challenge teaching people how to grow a large referral business without having to just rely upon their sphere, past clients, friends, family.
Justin Stoddart
So really exciting things I’m excited to have you be a part of that go to: gobiggerwithreferrals.com to sign up for that challenge.
Justin Stoddart
So back to today’s guest, his name is Trevor Oldham. He is the CEO and founder of podcasting you. And it’s the for most podcasting booking expert when it comes to helping you get on other people’s podcasts. So Trevor, what a brilliant idea. I’m obviously a big fan of podcasts. And I’m excited to have a service like you bringing great guests to the table. So appreciate you taking some time today to be on the show.
Trevor Oldham
Thank you, Justin. I’m looking forward to it. I’m looking forward to providing some value for your audience.
Justin Stoddart
I love it. I love it. Let’s dive right in. Obviously, probably for somebody listening right now. they’ve enjoyed podcasts, they listen to podcasts, they’re probably thinking to themselves, wait me a guest on a podcast. And I know I’m just a listener, help us change that paradigm? Why should they?
Trevor Oldham
Why should those who have interest in growing a brand in growing a bigger business and even raising money for their investments? Why should they start to consider being a guest on a podcast, I find that being a guest on a podcast when you’re trying to go out there and grow a personal brand to be one of the easier ways when you think about you want to go out there you want to build a social media following Well, you have Facebook, Instagram, Twitter, so even LinkedIn and YouTube. And that takes a lot of work to reach a large audience, it could take months to get a couple 1000 followers, where by doing one podcast interview, you could reach hundreds or 1000s of listeners, I find that you know you spend 30 to 45 minutes on a podcast interview, you’re able to reach this new audience. And it’s really relatively not that much work where if you’re creating content, you have to schedule the posts out, you have to write the captions, you have to get them ready. You know, all that all that fun stuff that goes into creating a personal brand via social media, or by going on a podcast, it just doesn’t take as much time and I find that there are a lot more enjoyable than me sitting down on my phone taking a you know, having a photo writing, you know, a caption, a couple paragraphs where like, Justin, I were just talking today, we’re having a nice chat. And I wanted to be, at least for myself a lot more enjoyable. And I find that once people get over that sort of initial fear of never being on a podcast and jumping on their first show. They’re like, why haven’t I been doing this all along?
Justin Stoddart
It’s interesting. Some of my mentors, they talk about other people’s money, obviously, in the investor space, like there’s, there’s no question that that’s a great way to be an investor. Another one has taught me about the power of other people’s stages, right people like myself has spent years and years to build a platform to reach an audience. And what I hear you saying Trevor, is, rather than or maybe in addition to going out and building your own, why don’t you just be highlighted, take your expertise, bring that to somebody else’s stage reach their audience, serve their people, as opposed to just trying to build your own?
Trevor Oldham
Exactly, when you think about it, when you’re trying to go out there. And to start your own podcast, people don’t realize that it’s more than just interviewing the guests that you’re having on your show. And or if you’re doing solo episodes, you still got to prepare for it, you got to make sure you know what you’re talking about, you got to actually do the interview or record the solo episode. And then once it’s done, you got to edit it nice and professional, you have to put it you know, get it ready to go out there on iTunes, Spotify, and Google Play in all those good places. And then you probably want to write a blog post or a show notes and stick it on your website where people can get links to the episode. And that’s a lot of work, where all you have to do as a guest is just show up on the podcast interview, talk to the host for again, 30 to 45 minutes, and the host is going to do all that work. Nine times out of 10 they’re going to create social media assets for you that you can use to go out there and promote the interview that you’ve done with the host on your social media. So you don’t have to create your own social media posts. That sort of negates the issue of spending any time there. So when it comes to sort of the the time commitment, it’s really a lot less by going on other people’s podcasts and starting up your own and, and really going all about it. I find that just time and time since it’s time is more valuable going on other people’s podcasts. It’s interesting.
Justin Stoddart
You just reminded me of all the work that goes into each and every one of these. And it’s it’s been really fun as I’ve been asked to be on other people’s podcasts. It does feel like I’m cheating a little bit like I just show up and turn my camera on and answer questions and you kind of take them from there. And then you know, a week or so you send me this beauty The full package thing that I just share my social media like it almost seems not fair, right. But I know having been a podcast host, always looking for the best knowledge, right? The best network, the best people that I can put in front of my audience, when people come to me, it’s actually a value add, right? It’s actually much easier to have qualified good people like yourself who raise their hand and say, Hey, I can serve your audience, I believe. Would you be willing to have me on your show? Right? That’s as much as that may seem self serving, you’re actually helping us the hosts, right? When you do that. So it’s a great point.
Trevor Oldham
Yeah. Yeah, exactly. And I think the way that I always see like, you know, whether it’s myself going on shows or my, our clients going on shows, it’s always just provide as much value as possible, you’re not going on there, and giving a sales pitch for your services. Always a time in place during the interview, where I’m sure Justin, you give me opportunity, typically at the end of the show, to say where can our audience find more about your product or service, and that’s where you get the promotion. But it’s more or less just providing value to that hosts audience. And then in return, that’s how the potential listeners could come to you and to use your product or service, if they you know, are interested in learning more about it, or just learn a little bit more about yourself.
Justin Stoddart
Now, we also want to talk about this other side of it, why is everybody not a fit to be on a podcast? Let’s talk about that a little bit. Because we’ve kind of parlayed it like, Hey, this is this is for you, if you’re listening, this is for you. It might not be for you help us understand how like what people would not be a good fit to be on a podcast.
Trevor Oldham
Yeah, I’ve had this come up specifically in our business, because I’ve had calls with clients that I can tell right away, when I’m looking before we even have a call with them based on the information that they’ve sent over that they’re just not ready yet to go on these podcasts. And the reason I say that is you typically want to be experienced in your business. Now, I’m not saying you have to be, you know, you don’t have to be closing all these deals and having all these you know, making all this money or for your real estate investor, you know, having all these units under contract, but you don’t want to be going out there as a new agent, or new investor and going on other people’s podcasts, because you typically don’t know exactly what you’re going to be talking about, it’s probably not going to flow properly. Or I find that if I take if I speak with a client, and they’re not that experienced, I don’t want to waste the host time, I don’t want to waste the client’s time by putting them on a show, if they’re not going to see any value out of it. And it’s typically not going to make for a good interview. And that’s what I tell people is that sometimes you can be a little too inexperienced when it comes to podcasting, especially the hosts are getting typically pitched on a daily if not weekly basis, and you have to make yourself stand out against the other clients that they’re getting pitched. And that can be difficult to do if you jump the gun too early. And it’s also we’ve had people that are experienced, but they’ve never done an interview before. And they want to go on the biggest show in the space. Well, that made sound good. But if you’ve never run an interview before, you’re not going to share how the mic setup, how the lighting is gonna go, what questions are going to be asked, you know, and you’re going to be a little bit uncomfortable. And you don’t want to go on this large show and your space and really just mess it up. Where you know, there’s tons of podcasts out there, you could go on one that’s a little bit newer, say it’s been around one to three months, it’s a lot easier to get accepted as a guest, you can sort of practice, you know, talking, talking to the host, you get a little bit more comfortable for it. And then you can jump to those larger shows. Over time,
Justin Stoddart
I’ll try to figure out why Joe Rogan wasn’t getting back to me. Alright, let’s talk about KPIs. Right? There’s this concept of like, every time, one of the things I help real estate agents do is to recognize and remember the value of their time, right. And it becomes important with every activity to be able to compare what the marketplace would pay me for this time compared to what my ideal dollar per hour is. And so this concept of KPIs, right key performance indicators, how do people know if spending time on a podcast is actually worth their time is actually consistent with their dollar per hour, right, like the amount of income that they want to be producing for them and for their teammates.
Trevor Oldham
The best way to go about that is for every interview that you do, you want to set up a landing page or have some sort of lead magnet set up prior to you going on the interview. You could go on interview, and you can have a great interview. And at the end, you’re going to send that the listeners audience to just your homepage, your website. Or if you do that, you’re not going to be able to you know, if you have website visitors coming in every day, it’s not going to make a lot of sense because you’re not going to be able to target the traffic. And I found that specifically in the podcasting space, you want to set up a landing page for each interview that you do or have one specific landing page that you can track on the day that your interview goes live. And by doing that, you can say okay, my interview with Justin went live this morning, let me check the landing page at the end of the day. Oh, I got 30 people click to it and I got 10 new people added to my email subscriber list and then I can go on my email subscriber list. I can see you know, the 10 names of those of those people and and then I can think about, let’s say a month down the road, one of them schedule a discovery call with a company and they end up becoming a client and you really just want to be sure that you’re tracking it, because you’re gonna have no idea where the leads are coming in from podcasts. And sometimes you might do an interview with a podcast and you get no leads, it’s just gonna happen from time to time. But let’s say you do an interview with a podcast and you got 10 leads from it for your business, well, you probably want to go on that podcast again, sometime in the near future, whether that’s six months or 12 months down the road, because it’s been a great lead source for yourself. But you would never know that if you didn’t have any KPIs or ways to track your success. So I always find that when it comes to podcasting, you always want to track your success, again, just by setting up these landing pages, or by having a specific lead magnet to send that audience to
Justin Stoddart
I love it very intentional, very specific teach show, right, which once you’ve, if you’ve created one landing page, right, if you have like a WordPress site, for example, right or click funnel site, you can easily just go duplicate that site, give it another subdomain, and you’re off and running, right for those that are wondering how to do that. And maybe that’s not your thing, talk to your tech person, very, like very much not a complicated thing to do right there to be able to track that. So I agree if you’re going to be if you’re actually going to take this serious if you’re actually going to start getting into the game of being on other people’s podcasts, you better start tracking your numbers, make sure that it’s actually worth your time, and or that the podcasts that you’re on are worth your time. Right.
Trevor Oldham
Exactly.
Justin Stoddart
Let’s let’s talk about the three things. I know you’re you’re adamant about not just telling people to be on them right if they’re a proper fit, but also that there’s kind of certain etiquette that you shouldn’t show up on a show and do certain things. What are what are maybe three things that you would say you should not do when being a guest on someone else’s podcast?
Trevor Oldham
I think one being in a noisy being in a noisy space. I’ve back a long time ago, I used to have my own podcast back in 2015. Rana for about two years, and something I’ve had to talk to our guests or our clients from time to time is make sure that you’re in a nice quiet space. Because I’ve seen clients take a call and like take an interview in a car, take an interview around and it’s just not it’s just not a good thing. So make sure that you’re in a nice, quiet space to make sure that you have you know, make sure that you have a microphone. No one wants to be on like listening to an iPhone conversation on a call unless that host is set up properly and can have you know the sound quality is going to be good. Make sure that you get a proper mic, it’s the setup isn’t going to be that much you can go on Amazon, you can get like I think it’s like a Blue Snowball, you can get a Yeti microphone, Audio Technica gonna run you about 50 to 100 bucks, they’re gonna be good quality microphones well worth the investment. And then I find the third thing is not is making sure that when you’re on these interviews, that you’re sharing stories that you’re sharing value, you’re not just going on there to benefit yourself, you know, it’s the whole show they’re having you on as a guest. They’re spending time out of their day to interview you, for their audience. They’re taking all the work of the interview and editing it and putting it out there and all the things that we had discussed earlier, the last thing you want to do is ruin it for the host and have them say, oh, wow, that person was a terrible guest. That’s not that’s not what you want to go for. So just to remind yourself that you’re there to provide value to the audience to the person’s audience, because I think we’ve all listened to an interview where it was all about the, the guest and what they’ve done and how they’re going to, you know, help that audience and it just over salesy and and too pitchy is find that people don’t like to listen to that. So just again, the more value that you can provide out on the, on the interview, the the better off, it’s going to be in the long run. Yeah, 100% your guests in someone else’s house.
Justin Stoddart
Like you’re a guest at somebody else’s party. And for you to dominate and take over and talk about yourself all the time, you probably won’t get invited back to that party and the guests probably won’t appreciate it’s actually self defeating. Right, although you think you’re getting ahead by being heavy self promotion the whole time. Like people feel that right. And people want to follow those from whom they’ve gotten value, not from whom they’ve been pitched, necessarily. So great points. I love it. Let’s talk about this preparation. I think some here in the audience right now are probably thinking to themselves like, man, I should totally do this. I’m in a spot now where I have something to offer. I get the etiquette portion of it. I could totally dedicate a certain amount of time each week to being on other people’s stages, right. But on other people’s podcast platforms, what are what’s the best way for people to prepare to be on other people’s podcasts?
Trevor Oldham
I find the best way to prepare is first and foremost, think about who is your target audience? Who are you looking to speak to there’s, I think over a million podcasts out there in the world. And you may think, Oh, I’m a business owner, I want to go on business podcasts. And even within that space, there’s probably about 100,000 podcasts that are out there in the business space. So you really want to figure out first and foremost, who’s the target audience? Who are you looking to speak to, and that’s going to help you prepare, sort of who you want to go out there and who you want to talk to you like example, for myself. I’m a business owner. I’ve gone on entrepreneur podcasts on a personal finance podcast by found my bread and butter is talking to people in the real estate space. So that’s been my focus audience for pretty much For the last year and a half, so I make all my messaging around that one specific audience where, if you’re a business owner, are you an online business owner, are you a brick and mortar business owner, you know, whatever it may be. So you want to figure out who your target audience is first and foremost. And then when it comes to preparing yourself for the interview, you know, we’ve talked about etiquette about getting a mic. And when it comes to getting yourself on the shows, you want to create professional pitch, and you want to create a professional, one sheet. And with these two items, it’s going to allow you to stand out amongst other guests that are trying to get on that show, as well, because a lot of times hosts, they’ll look at what’s called a one sheet. And if you’ve never heard of it before, it’s similar to I say, like a media kit. It’s almost like your the resume that you got, perhaps when you were in school, but it’s for your professional accomplishments that you have now. And hosts typically are going to pull that up. When you’re on your interviews, you want to make sure that you you have it down, you just want to make it as easy as possible for the hosts when they have you on as a guest make it as easy as possible for them to have the interview with you. Because the last thing they want to do is have you on as a guest and have to go digging for all this sort of information for your bio for questions to ask you and all that sort of good things, you just want to make it as easy as possible for them. And then when it goes to going on the show, I always recommend listening to an episode, before you hop on making sure that you have the show name down and making sure that you know how to pronounce the host name, if you don’t know how to pronounce it, just all those little things that are gonna allow you to make you feel comfortable, and they don’t take a lot of time and spend, you know, 20-30 minutes of your time preparing for your interview, it’s gonna make it go a lot better. They’ve just hopped right on, you don’t even know the host name, you don’t even know the show name. It’s just, it’s just not going to be a good time.
Justin Stoddart
Final question here. Actually, second, the last question, great tips. By the way. Let’s say a real estate agent is not interested in necessarily raising capital for investments. I know that’s one great reason, let’s say that you’re just looking to add leads light just to kind of grow awareness and generate leads for their business. Have you seen that work before?
Trevor Oldham
I have I have. And the way that it works is is basically one of two things one, being a real estate agent, you can go out there and you can go on, you know, other real estate agents. Believe all across United States, that may not be a big fit for you. But we find real estate agents will take the interview that they’ve done that, or even that the the interview is across the entire US estimate our main focus, you put that interview on your website and potential clients that are looking to sell or buy a home, they check on the media page on your site, and it gives you a little bit more credibility. But there are also podcast specifically in your location. So in Massachusetts, so there’s not a huge amount, but there’s a decent amount, you know, 20 to 30 podcasts that are specific to Massachusetts owned businesses, you know, there might be 20, or 30, where I can go on, it’s a lot easier to go on, because there’s definitely not as many guests trying to get on these specifically, you know, local area podcast, and then just by hopping on those, and again, you’re able to reach in an even bigger, you know, bigger audience, it typically wouldn’t have been able to might be a little smaller than that than the going after the entire US. But then I guess it’s gonna give you more credibility, people are gonna hear you. And we find that that allows, you know, specifically real estate agents to get a little bit more leads and their business is by going on these podcasts in their local market.
Justin Stoddart
Very interesting strategy, right, as opposed to going for the Joe Rogan’s. The local podcast right, love it. Great idea. Trevor, it’s been a total pleasure to have you on I want to move now to the signature question of the show. You’re, you know, you’re a big thinker, you’re somebody who has really scaled up a business that helps people leverage these platforms. What does a guy like you do to continue to be a big thinker, what do you do continue, continue to personally grow yourself.
Trevor Oldham
I think really, personally grow myself is always just constantly learning, always reading new books, listening to podcasts, just taking the ideas that people share on those books, and those podcasts and then just trying to implement them in my business, and I don’t really, I’m the type of person where I hear a new idea, I’ll go out and try to implement in my business right away and see what the results are going to be. I don’t want to wait around. I don’t want to wait till tomorrow, I just want to go out there. put myself in the fire and see if it works and see if you know see if it works if it’s great. If it doesn’t, then I just don’t do that business aspect anymore. So it’s it’s really just constantly learning through reading books, podcasts, and then implementing what they’ve talked about from people that are more successful with me trying to implement those same ideas into my business and then just seeing what works and what doesn’t. I love it.
Justin Stoddart
I love it. Always a learner, always a learner, folks, I want to thank Trevor you for again for joining us here today. It’s been super insightful. How do people learn more about you? How do people find you? If they’re like, you know, this makes a lot of sense. I enjoy the interview process. I’d love to be on shows seems a little overwhelming. The whole one sheet idea how do people I know you’ve put something together to really kind of help people gain expertise and proficiency in getting this up and going Can you direct people to where they would find that?
Trevor Oldham
Yes, most certainly you can go to its podcasting use that’s our website podcasting y o u.com. Slash masterclass and I’ve recorded a free 20 minute masterclass that you can view. I’ll walk you through everything you need to know on how to find shows on how to find shows how to create a pitch how to create a once she how to reach out to the hosts and all that good information. So if anyone’s interested and getting booked on podcasts, feel free to go to podcasting you.com slash masterclass. And that’ll give you all the information you need.
Justin Stoddart
I love it, Trevor, this has been so helpful. Thank you so much for your time today, and for your expertise and really for creating a service that allows people to leverage these platforms that as podcast hosts work so hard to create, so and really helping us match up with the right people. So I appreciate you appreciate your time and for everybody listening today. Whether you’re listening live or whether you’re listening after the fact, my request are these three simple words and they are go think bigger. Trevor, appreciate you very much my friend. We’ll talk soon. Thank you.