Everywhere you go, online or off, people are talking about the importance of generating leads. But are leads what you really want? What you actually want are sales. Am I right? And did you know that the fastest, easiest and best way to a sales is not through a lead,...

How to Charge Higher Commissions in Real Estate is a critical skill for real estate agents to defend against all of the efforts working to lower real estate agent commissions. What if you were able to offer and demonstrate, time after time, an return on investment, or...

How to Educate the Consumer on Your Fee in Real Estate is essential in a day and age when discount brokers abound and Big Tech disruptors are encroaching on your client list and your margins. One way to do this is by your understanding, and then helping your clients...

How to Avoid Being Disrupted in Real Estate- Part 2: Lessons from the Travel Industry. "Will real estate agents be the next travel agents?" That question often gets tossed around when industry disruption comes up. Although it's a good question, we have to consider...